Barbour has opened its first International Store in London, located at 211-214 Piccadilly.

On a total sales space of 280sqm, the new store offers biker fashion as well as functional motorcycling clothes with CE certified protectors. The collection includes jackets, knitwear, trousers, as well as shoes and accessories for men and women. Furthermore, the Barbour International Steve McQueen collection is also available in the new store.

Ian Beattie, National Sales & Marketing Director, Barbour, comments: "We are very excited about the opening of our first Barbour International Store in London. Our catalogues from the beginning of the 20th century show motorcycle clothing, and this part of the Barbour story has the same importance for us as our country-wear roots. With our store we have the opportunity to adequately present Barbour International."

Store's address:
Barbour International Store
211-214 Piccadilly
St James