To celebrate its 10th anniversary along with the upcoming winter season, British cold-water surf company Finisterre has launched a pop-up in the center of London. Open until December 2, the shop can be found at 21 Glasshouse Street in a space created by James Bawthorpe.

The pop-up will display the brand’s range of tailored insulation jackets, merino base layers, knitwear and fjord-tested waterproofs while also acting a gallery. Work on show includes that of long-time collaborators, cold-water surf explorers and celebrated creatives such as photographers Al Mackinnon, Mickey Smith, Mark Leary, Tim Nunn and writer Chris Nelson.