Ferrari has just launched its new men’s apparel line “Pr1ma”, for the Ferrari Store. It is a tribute to the people, icons and values that have given life to the Ferrari myth during the last 60 years.

The cleanly designed collection consists of outer jackets, polo shirts and t-shirts that are 100% made in Italy from high-quality materials. Much like the Prancing Horse brand, the collection is focused on excellence, elegance and contemporary design.