Today, March 8, marks the International Women’s Day, celebrating women and female power across the globe. It is a day to address and reflect problems and inequalities, but also commemorate progress and successes in feminist efforts, leading the way into a better future for every woman. Numerous fashion brands address Women’s Day with their own campaigns and efforts–some more and some less powerfully taking a stance in the fight for women’s rights. We have picked a handful of nice examples.
In line with Vans’ project “Girls Skate India,” the skatewear brand has announced its contribution to the International Women’s Day. Beginning on March 8, Vans will open 100 skate clinics all over the world. There, women are encouraged to get to know skating from a female perspective. This event captures the essence of the Women’s Day: Skating is still predominantly a male domain, and therefore is a place where women should be given special support.
Vero Moda is another brand hosting a special event for International Women’s Day. The Danish brand has teamed up with model agency Le Management and skincare company Flora Nilotica to design and distribute an International Women’s Day T-shirt. All profits will be donated to more than 1,000 women in Northern Uganda, aiding them with start-up funds as well as money for production, sales and marketing training in the rural area of the country. After the donation, Vero Moda will follow the women to document the impact of the project.
#Rebellewithacause is a project by vintage online shop Rebelle.com, together with charity organization Plan International. The campaign asks customers to sell their unwanted clothing items online and donate the full amount to a project supporting girls in Zimbabwe. It gives girls and young women the otherwise impossible opportunity for professional training, allowing them to look into a brighter future. As the project is a relaunch, it has already helped more than 3,000 women by providing microcredits and savings groups in previous #Rebellewithacause editions.
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The fifth anniversary of the H&M owned women’s-only retail concept falls on the same date as International Women’s Day. The brand looks back on numerous collaborations with powerful women, such as Lykke Li, Clare Vivier or Kim Gordon. To celebrate the brand’s anniversary and Women’s Day, & other stories has invited seven creative women into its different international design studios to chat about female empowerment and femininity. Maria Montti, a stylist from Stockholm, explains: “Being a woman means to be confident and comfortable in your own skin.” The full interviews are published on stories.com.
Puma’s ‘Do You’ campaign has been highlighting women power for over two years. Last year, the brand launched a documentary series where Cara Delevingne met inspiring women to give them a platform. This year, Puma introduces the hashtag #DoYouStories that invites women everywhere to share their inspiring stories online. Ballerina Lauren Lovette and WNBA player Skylar Diggins-Smith are this year’s ambassadors for Puma: They give an insight on their past difficulties and how they became the powerful women they are today. Diggins-Smith comments: “My mom always told me: You don’t have to be the best version out there, you must only be your best version.”
Jewelry brand Rosefield has a special collection for the International Women’s Day, featuring necklaces and bracelets that are compatible with the brand's watches and with every item bought, the customer also receives a trinket letter than can be attached to both. Furthermore, Rosefield promises to donate 10% of today’s online sales to UN women to support feminist projects.