What’s just slightly better than chocolate and peanut butter? Fashion and technology, of course. Tech has never been better looking from rose gold iPhones to super slick laptops. And the fashion world, not one to miss a trend, is stepping up its game as a result. Think form and function fabrics and silhouettes that fit right into our interactive daily lives. The two are melding more than ever and, in fact, becoming one and the same.
The Fashion Tech Forum was founded in 2014 to shine a stylish light on just this subject. And, on October 6th, in Culver City, Los Angeles, the group held a forum, creating a discourse among presenters, panelists, guests and partners in the worlds of design and technology. “In 2017, we are profoundly aware of the impact that technology has had on both fashion and retail,” says Fashion Tech Forum CEO and founder, Karen Harvey. “We recognize the urgency to integrate important developments and innovations encompassing technologies, data and analytics, shopping and delivery systems as well as future game changers like AI and AR that are now being developed to profoundly change everything in our industry.”
The event was hosted by Amazon fashion director Kate Dimmock and Yahoo Style’s former creative officer Joe Zee. Speakers and panelists included Henrik Most from IKEA, Marni Schapiro from Snapchat, Nike chief design officer John Hoke, CEO of Fender Andy Mooney and Elizabeth Segran of Fast Company, to name but a few. The day included breakfast, lunch and a cocktail party as well as an outdoor fireside chat with the SVP of retail for Apple, Angela Ahrendts. The atmosphere was cordial, comfortable and relaxed, including foyer displays from companies as diverse as Nike, Glowforge and Tamara Mellon shoes.
At the end of the day, attendees were better informed on topics like micro living transformations, pathways for giving, millennial shopping habits, data and fashion integration and women at the helm of brands. The goal, as Harvey puts it, was to “transport you to a place where you can both learn and connect with one another. We hope the experience inspired and brought new thinking.”