Italian company Fashion Box has just signed a deal with FC Barcelona which means they are the official sponsor of clothing and footwear for the first team and the rest of the club’s sportsmen and women for four years.

Replay, which is one of Fashion Box’s four denim lines, will create both official clothing and a smart casual line for the first team. The deal between the Italian company and FC Barcelona represents a pioneering commitment to innovation. Replay will develop new ways to use denim, embracing the realm of fine tailoring, whereby the indigo fabric becomes a unique, deluxe textile.

Matteo Sinigaglia, CEO of Fashion Box, comments: “We are overjoyed about this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and FC Barcelona is not just a partner for us, they are also a great source of inspiration. This is the first time that a denim company has moved into the world of football and we are certain that the product we are developing for them will surprise the whole world.”

FC Barcelona’s general director, Antoni Rossich, also expressed his satisfaction with the deal: “Fashion Box is a leading company in its sector and Replay is a well-known, prestigious brand that like our team, boasts its own unique personality. Replay’s products are fresh, dynamic and young and have a style which we can clearly identify with. We also share a clear commitment to the global market, in our case with our fans, and in theirs with their clients throughout the world.”