Among the several initiatives of Turkish denim giant Isko are events and workshops. The recent one, Future.Now, just took place in Munich and was meant to present Isko’s s/s ’20 collection and various capsules, as well as bring together customers and industry members to exchange information about the latest developments in denim.

Isko Summer 2020 collection
Photo: SI Team
Isko Summer 2020 collection

 

It all started with the collection presentation and the introduction of the capsules such as Earth Fit (Isko’s responsible certified denim collection), Eyether (designed with François Girbaud) and Creative Room (Italian Design Center Collection) followed by a panel discussion focusing on “Responsible Innovation.” The latter was moderated by Rosey Cortazzi, Isko’s global marketing director, and hosted experts from all areas of the supply chain: Lavina Muth, CR manager, Armedangels; Alberto de Conti, head of fashion division, Rudolf Group; Marcus Tandler, digital marketing expert and managing director, Ryte; James Carnahan, global sustainability manager, Archroma; Davide Menini, VP sales, Landes; Ebru Özkücük Güler, senior CSR executive, Isko.

Panel talk on Responsible Innovation
Photo: SI Team
Panel talk on Responsible Innovation

Here are some of their most interesting quotes summing up the diversity of the talk:

 

“We started with denim three years ago. What you have to be aware of is that production methods that are considered sustainable today might not be the standard tomorrow anymore, so you always have to look further.”

“We cannot ask the consumers to pay higher prices for sustainable products because we don’t have transparency in the cost structure.”

Lavina Muth, CR manager, Armedangels

 

 “Denim still doesn’t have the best reputation, also due to the use of chemicals. But it’s still strange for me to see how people think in terms of ‘good’ and ‘bad’ chemicals and how different chemicals are considered within a chemical company such as ours and how different they are considered when used in a laundry.”

Alberto de Conti, head of fashion division, Rudolf Group


“As a brand there are three things you have to keep in mind when being present on the Internet: 1. Google has to understand your website, your area of expertise, to find and list you. 2. You have to satisfy the user and provide a great online experience for him/her, because remember: you are competing with pure online players like Amazon rather than with other brands. 3. The technical side has to run smoothly, you need a fast loading website, every mobile device needs to work, there shall not be any broken ends.”

“The way we experience the Internet will underlie fundamental changes. It will become an always present, ultra personal assistant. Much more than it is now.”
Marcus Tandler, digital marketing expert and managing director, Ryte

 

“In the last 60 years leather dealers and producers are pioneers in terms of sustainability because there have been so many and strict limitations. Now there are innovations and new materials coming along. Right now for example apple leather is promoted, but that doesn’t mean we have to cut the traditional leather industry. I think it can all work together.”

Davide Menini, VP sales, Landes


“Every partner in the supply chain needs to take over responsibility; no step can be left out. Every producer needs to know about their raw materials, but it’s also about CSR matters such as child labor; companies need to check that too, and you yourself have to check on the suppliers.”

James Carnahan, global sustainability manager, Archroma

 

“Let’s talk the same language in terms of sustainability; we at Isko want to create the standard, like a driver’s license of life cycle assessment. It’s important to have an equal standard for all producers, because then you can compare production methods. If everyone sticks to their own standards it’s like comparing apples and pears. And we need help from brands and our customers; they have to make the customers understand the value of sustainable products and how sustainability works.”

Ebru Özkücük Güler, senior CSR executive, Isko

 


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