The latest edition of BPD Denim Expo, which ran from Wednesday to Thursday last week, was the most aesthetically pleasing version of the show yet thanks so a welcoming layout, charming booth signs made from patched denim letters, an exhibition by an up-and-coming artist who works in the fabric exclusively and a Denim Wall attraction. As a result, the mood there was infectiously good and fun the entire time.
Producer Bill Curtin purposely kept the show tiny with just 12 exhibitors: Grandtex, Azgard-9, Deyao, Freedom, Tuong Long, Apholos, Ind Go, Soorty, Hefine, Raymond Uco, Tehome and Rajby. “Because it’s so small visitors are going to every booth,” noted Curtin, who (correctly) added that the show had “a very distinct vibe.”
Exhibitors, including the hardware company Apholos, which showed at BPD for the first time, were extremely pleased. Creative director Luciana Vieira Botner said she was “very happy” and was pleased to be able to show the company’s 100% recycled metal offerings to potential clients. The company also provided complimentary souvenir lapel pins as a giveaway.
Irfam Aslam Khan, senior marketing manager at the Pakistani mill Rajby was also satisfied and noted that his mill can produce up to 3.5 million yards per month with zero discharge.
Other mills stressing their sustainability initiatives at the show included Ind Go, Raymond Uco and Soorty.
While the onsite Vintage Store and dyeing station returned to entertain visitors the graffiti covered Denim Wall was a new attraction. Curtin noted “We built our own wall” referring to one President Trump wants to construct on the Mexican border.
But perhaps the most interesting find at the show was Ronen Azulay, a former fashion designer at Tommy Hilfiger and Ralph Lauren, who has now become a full-time artist. He exhibited his remarkable work at the show entrance, which includes abstract denim canvas wall art, housewares such as pillows and two gorgeous “lunar boxes.” All of his creations are made with recycled denim and many reference his upbringing in his native Israel or being an outsider in the corporate world.