Within the newly started edition of Milan Design Week 2019, it has inaugurated “Denim Sound Textures,” a project that is open to the public and aims to attract denim fans, design insiders and consumers. The installation opens today (April 10) and runs through April 13 in Milan’s Salone Dei Tessuti at Via San Gregorio 29, and presents an immersive, interactive and multisensorial space introducing guests to discover how denim can hit different senses including sight, touch and hearing.
The event hosts a path through ten different sculptures–each one made out of a different denim that, when touched, produces a special sound according to a key aspect of each fabric.
The event-installation also showcases ten garments by premium fashion and denim brands that employ each of the featured denims of the exhibit. They are Hugo, Madewell, Replay, Dovetail, François Girbaud, Taylor Stitch, 7 For All Mankind, Blue de Genes, Tiziano Guardini and O’Neill.
Fabio DiLiberto, brand director, Isko: “The ‘Denim Sound Textures’ project aims to offer the public the denim you do not expect through some of the most appreciated fashion brands in the world.”
On the production side, Isko wants to constantly be involved in designing new concepts that are part of the company’s innovation assets. Today it counts over 20 patents, owns more than 100 trademarks and has more than 100 patents pending worldwide. It counts a yearly 300 million meter denim productive capacity obtained through 2,000 automated looms. It houses over 25,000 products in its portfolio and launches 120 new articles per season.
It will soon further increase its productive capacity as it will build a new weaving facility that will host about 500 weaving machines that will be operating in the next six to eight months.
Isko has also recently inaugurated a new distribution center that hosts 128,000 cells, each containing a fabric roll that can hold up to 500 meters of material. Seven automated robots process every single order, in a controlled environment where oxygen levels are kept at 16.4% to prevent oxidation and fires. As the normal oxygen level in the air is 21%, no human beings are employed here.
Isko also owns a facility that in the past was used by Martelli, when the Italian company operated in Turkey in partnership with Isko.
Today this Martelli division works as Isko’s research center for denim washing and finishing. It also takes care of producing and washing small quantities of garments, Isko’s sample collections for its sales force and small production runs for high-end brands such as Filles a Papa and Ottolinger. “We will not produce garments on a large scale. Martelli is currently very small and we don’t expect it to grow significantly,” said Rosey Cortazzi, Isko’s global marketing director.
Isko also continues to pursue new goals in terms of responsibility and respect for the environment. Among various initiatives it considers itself the first to introduce the LCA (Life Cycle Assessments) methodology in the denim industry, through which it is possible to evaluate and quantify the environmental footprint of a product throughout the entire lifecycle.
The company is committed to applying the LCAs to all of its more than 25,000 products, with the aim to identify areas for improvement for sustainability. From the LCA, Isko has also formulated the related EPD (Environmental Product Declarations), tools that are meant to allow the communication of objective, comparable and credible information relating to the environmental performance of the products.