The first capsule will be launched starting from October 2020 and will include a total of about 40 fabrics. Each group of fabrics will be catered upon the needs of each geographical area.
Gnutti, who has been dedicated to denim innovation and creativity for his whole career, is expert in reinventing indigo bases by completely transforming them thanks to the use of flocks, 3-D prints, colored foils and metallic effects while adding funky touches of fashion-driven ideas to denim.
He explained how he developed this collection: "For this collaboration I selected a series of specific cotton and yarn types with high quality characteristics as my aim is to develop Made in China high-quality products at very profitable price-quality ratio, though meant to reach different customers, from premium to the mass market." And continues: "I liked to mix different inspirations in this collection - just like in 'fusion' cuisine - mixing different aesthetics and fashion elements with research and quality."
“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim," commented Amy Wang, general manager, Advance Denim. “ We believe it is the combination of Eastern and Western design and culture that we have never offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high-quality designs at a competitive price from our Vietnam facility," added Wang.