Hamburg-based e-tailer Frontlineshop has appointed Thomas Haschke as new Head of Marketing. The 34-year-old is responsible for the entire marketing division, effective since January 1, 2011. The focus of his tasks marks the optimization and synchronizing of different online as well as offline marketing activities in line with the strong growth of the company. Thomas Haschke manages four teams and directly reports to the management board.

“We are happy that Thomas Haschke supports our team with his online marketing experience and leader competence,” explains Stefan Puriss, CEO of the online retailer. “In the most recent past, we have invested a lot in logistics, IT and human resources. Now it is our aim to scale Frontlineshop especially in the field of marketing. The long-term marketing experience of Thomas Haschke will contribute to our performance-oriented strategy.”

Previously, Thomas Haschke has worked for eight years at Otto GmbH & Co. and was in his last position responsible for the field of online marketing. Before that, he gained experience at Bertelsmann and Lycos Europe.

Frontlineshop offers more than 300 brands, and is the leading mail order company for street fashion in Germany. The brand range goes from adidas Originals, Nike and Carhartt, to WoodWood, Ben Sherman, Drykorn and Gestuz. Next to its web presence, Frontlineshop additionally sends out more than eight print catalogues per year.