Freesoul has a new owner: The Italian founders have sold the brand’s parent company Eldo Srl to private Luxembourg-based investor Balham Holding. Further details of the acquisition, including financial, have not yet been disclosed but will be communicated in the following days.

It is so-far clear that Paolo Dari will remain CEO and continue to concentrate on the international expansion of Freesoul (

Photo: an element from the new corner concept of Freesoul