Supermodels Shannan Click, Matt Loewen and Tomas Skoloudik are the faces of the new Freesoul f/w 2011/12 advertising campaign. Art direction and styling were carried out by American photographer Yu Tsai. With his multi-cultural background, Yu Tsai interprets the total look of a brand which combines Italian creativity and international flair while letting denim become the protagonist of the new sensual and sophisticated image of the brand's ad campaign. The setting of the images is a Californian ranch portrayed in black and white conveying an emphasized alchemy of the glamorous flair of Freesoul with refinement and quality.