An iconic approach to exotic sexyness is inspiring Freesoul's s/s 2011 campaign. Photographer Yu Tsai and Freesoul have once again reunited for the sixth consecutive season for the Italian jeanswear brand. Photographer Yu Tsai always loves to create multicultural backgrounds where fashion and design can create iconic, chic and sexy images.

This season, Freesoul has chosen an African exotic scenery, in harmony with the rebel spirit and desire for freedom that characterizes their s/s 2011 collection. Yu Tsai delivers the Freesoul brand imagery with iconic supermodels, Andres Velencoso and Angela Lindvall. Cinematic lighting, exotic sensual appeal and an iconic imagery convey sophisticated and engaging images, season after season, as is Freesoul’s spirit combining beauty and casual elegance as key aspects of the brand's own approach.