In March, lifestyle brand Freeman T. Porter will welcome Hendrik Schimmel as their new country manager, in charge of sales and distribution in Germany, Austria and Switzerland.

Schimmel has worked in retail, management and international purchasing for almost ten years. His past experience includes working for G-Star on the development of retail departments and shop in shops in Germany and emerging markets. Among his first initiatives at Freeman T. Porter is to open a showroom and store in Berlin.

Schimmel stated, “I am very excited to see the development of the brand so far in France. This is a great challenge. I am looking forward to rebuild a new successful structure within the German, Austrian and Swiss markets.”