After launching its body-enhancing jersey trouser WR.UP®, Italian active-wear brand Freddy has just launched the WR.UP® Denim. The new “shape wear” trousers are made from a bi-stretch jersey-elastane fabric (80% cotton - 20% elastane), which follows the natural body shape and enhances feminine curves. The trousers follow in the denim tradition and are available in light blue and indigo.

These trousers can be worn 24/7, available in full or 7/8 length, skinny or with a zip. WR.UP® Denim represents a new evolution in jeanswear. At first sight it looks identical to denim but once worn it offers new fits and comfort that only jersey can give.