As a result of an exchange programme between the UK’s Margin London tradeshow and Japan’s International Fashion Fair, a selection of brands will be getting double the exposure this season.

British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called "Terroir" for international brands.

In return Japanese labels Cyrhyme and Toumei-Manila (pictured above) have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.

Margin London ( takes place on the 10th 11th & 12th February 2008 and the IFF Tokyo / Terroir exhibition ( is coming up from the 23rd to the 25th January 2008.