, the French B2C luxury goods portal founded in June 2006 in Paris, is offering a Grand Prix du Luxe prize for the best campaign by international luxury brands in digital marketing, advertising, design, publishing, public relations and events. The prize will be announced on Oct. 20, 2010 in Paris.

Founded and owned by Bruno Haziza, the Lebanese-French former manager at Yahoo, is an Internet portal featuring information, images, articles, videos, newsletters, events and product launches related to the luxury market. The portal is targeted at international brands aiming to create and/or strengthen their presence online internationally, especially with French-speaking consumers in France and around the globe.

Accessible in French, English and Russian, it covers news from prestigious worldwide brands in menswear, womenswear, kidswear, beauty, design, technology, art de vivre, jewelry, watches, cars/sailing, and hotels/travel. The website also acts as a marketing tool aimed at communicating and growing sales – according to each single brand’s objectives – on- and off-line (via flagships or multibrand stores), as well as through the FirstLuxe portal e-commerce section.

In the past four years, FirstLuxe has become one of the leaders in its market registering over 1.2 million single visitors each month, with 800,000 registered users receiving weekly updates on the luxury brands it features. Users are high-income consumers and mostly from France (47% Paris area, 23% rest of France-Belgium-Luxembourg) and Eastern Europe (22%, including MasterCard Premium Russia credit card owners). The rest of the world comprises 8% of its visitors, all of which are directed to key international flagship stores or served through the FirstLuxe Avenue direct online platform (retail prices are the same ones applied in each brand’s flagship store). Among the brands listed in the portal are D&G, Miu Miu, Chanel, Hermes, Jil Sander and Tod’s.

—Maria Cristina Pavarini