Steve Atkinson, the creative director of jeanswear brand Firetrap (, has announced his decision to leave the company. He will be leaving in January 2006 to pursue other interests, namely to start his own creative agency.

Atkinson has been with the WDT (World Design Trade) owned label Firetrap since its inception in 1993 and has been instrumental in the development of the London-based brand’s identity and designs.

A successor has not yet been appointed.