Fila Korea Ltd. ( and its holding company Global Leading Brands House (GLBH) announced today its new executive management team for Fila.

Yoon-Soo (Gene) Yoon, Chairman and CEO of Fila Korea and former Fila CEO Jon Epstein, will become Chairman of GLBH and Fila. He has been associated with the company since 1984 when he served as the company’s first footwear sourcing agent in Korea.

Joining Yoon and Epstein is Y.C. Cho, who most recently served as President of Fila Korea and will become President of GLBH and Fila. Cho will relocate from Seoul, Korea to Sparks, Md. where the company’s U.S. operations are based. In his new capacity, Mr. Cho will oversee global operations and finance for the company.

The Fila brand has evolved significantly since it was established in Italy in 1911, completing it’s transition into a leader in Asian Sportswear in 1991 when Yoon launched the subsidiary Fila Korea. This was sold in 2003 to Sport Brands International which bought all of Fila’s global operating businesses.

In 2005 Yoon purchased a long-term license for Fila in Korea from Sport Brands International and it today holds 500 total points of distribution including 300 franchise stores. Under the leadership of Mr. Yoon and Mr. Epstein, Fila will emphasize its heritage in the sportswear category in traditional country club sports including tennis, golf and ski and plans to maintain and expand its affiliations with professional athletes and events.