The British Fashion Council (BFC) ( has announced the winners of its prestigious Fashion Forward sponsorship, the award sponsored by Westfield London (

This time around designers Roksanda Ilincic, Richard Nicoll and Jens Laugesen are the lucky chosen recipients who will benefit from the scheme that is intended to provide financial support to UK based designers who are in the early stages of developing their business, yet have already established a profile at London Fashion Week.

The designers join the ranks of Giles Deacon, Sinha-Stanic and Jonathan Saunders, all previous winners, while Nicoll and Laugesen are receiving their sponsorship for the second time.

The award, consisting of a substantial cash prize, is to be used towards producing an on-schedule catwalk show at London Fashion Week, and has been previously won by Giles Deacon, Sinha-Stanic and Jonathan Saunders. Richard Nicoll and Jens Laugesen will be receiving sponsorship for the second time.

First-time winner Roksanda Ilincic launched her own label in 2002 (pictured above, a look from her SS08 collection), and is fast becoming a regular feature on the London Fashion Week schedule. A romantic aesthetic runs through her designs that are crafted with references to haute couture, featuring special hand-tucks and detailed pleats. She is sold at stores such as Browns in London, Harvey Nichols in Hong Kong and Linda Dresner in New York. Roksanda said: "I am truly excited to receive the Fashion Forward award. Funding from Westfield London has come at a time when my business is developing fast, so to have strong financial backing is vital for me right now.”