A new collaboration is set to launch this month the WMC (Winter Music Conference) in Miami, Florida: Streetwear brand Seventyseven (seventyseven.co.uk) and record label and DJ agency Milk‘n’2 Sugars will be showing off two new tees with original prints.

Now in its 23rd year, the WMC is an illustrious networking event for the dance-music industry, attracting DJs, international artists and industry professionals from more than 62 countries every year.

Seventyseven is also launching a new denim range this month, DNM Division. The designs are fresh and simple, and there are just two styles for the season: one dark denim with a straight leg, the other washed denim with a looser fit. The brand is also introducing a new accessories range for 2008

Photo: The new tee-coop of Seventyseven and Milk'n'2 Sugars