Kicking off in the UK today, Faritrade Fortnight (February 25-March 9) has prompted a number of initiatives amongst British retailers, with over 10,000 events set to take place to help raise consumer awareness about Fairtrade products.

As the Fairtrade Foundation ( reveals that sales of Fairtrade-certified cotton garments grew from 500,000 in 2006 to 9.5 million in 2007, companies including Marks & Spencer, Debenhams and Topshop have launched new Fairtrade clothing collections and other promotions to add to the cause.

Harriet Lamb, executive director of the Fairtrade Foundation said: "The fantastic increase in sales of Fairtrade goods in 2007 shows the UK public's huge and growing appetite for Fairtrade. After years of chipping away, Fairtrade supporters are finally beginning to make some significant impression on the way companies trade. Increasing numbers of people in the UK are buying Fairtrade goods as a practical action everyone can take to help tackle poverty in the developing world."