Fairly has entered the retail business. The Italian fashion brand’s first-ever mono-brand store recently opened its doors at Berlin’s Rosenthaler Strasse and offers the label’s entire womenswear and accessories collections including bags, belts and other leather goods.

Storeowners Maurizio Proietti and Alessandro Urna were responsible for the concept, interior work and realization of the store, which combines modern chic with traditional elements and industrial charm. The Bologna-based label was founded in 1995 and is aimed at feminine women with its "New Chic" styles. The current collection includes coats, cardigans, tops, sweaters, dresses and skirts.