Next stop Paris. Most recently Vibram, provider for high performance rubber soles, has opened their third flagship store in Paris. Located in the heart of the French capital at Ville Lumière, at 20 Rue Des Petits Champs, the store presents on a total space of 50sqm the brand’s sole factor concept that offers consumers the possibility to besot their normal shoes with the special Vibram soles.
Consumers can choose from a wide range of different rubber compounds and colors: oversized but very lightweight soles, camouflage variants, sustainable EcoStep models and soles with exceptional grip are offered. Among the store also carries the iconic shoe styles such the FiveFingers, among others.
The project originally started as „on the road“ version, that was realized with a truck touring through Europe and stopping at sport events and trade fairs. This was so successful that two stores were opened in London and Athens and so-called Vibram Diamonds Sole Factor licenses, were given from Vibram to implement specialized shoe repair stations in selected stores.
Future plans include to open further Sole Factor concept stores as well as Diamonds within Europe.