Amsterdam-based menswear and denim label Dstrezzed has fine-tuned its “look and feel” for its upcoming retail development.
Brand manager Kay Zwijsen explains: “We have chosen a more contemporary brand delivery by updating our brand color palette–think white, midnight blue and brass. We developed new fixtures, created seasonal brand movies and we have updated all our logos. The main logo now states: ‘Brotherhood of the modern gent’ because it’s for those guys we are creating our collections.”
According to this new brand identity, Dstrezzed then remodeled its showrooms and trade show booths for the s/s ’18 season and fully remodeled its monobrand store in Antwerp. That store will serve as a blueprint for further retail openings, the first being a second standalone, in Groningen, the Netherlands, which will be opened in mid-September 2017 together with a local retail partner.
Further monobrand openings are currently being planned while a newly introduced shop-in-shop concept will help to generate growth with Dstrezzed’s retail partners.