Orta is committed to sustainability and a greener future for denim. As a tribute to their 65 years on this planet, the brand decided to celebrate their core industrial points: water use, harnessed energy, processing practices, recyclability and human life. The party takes shape in five different cities across the globe, each event focusing on a specific theme. The Amsterdam water based show happened in April. New York, Instanbul and Hong Kong are on the list. But, this week was Los Angeles’ turn and an Orta installation inspired by energy.
Orta’s handprint mission aims to reduce the denim world’s energy consumption. Guests were treated to a powerful art installation by Loop.ph who created a denim dome that guests were able to walk through. The dome was layered with spatial projections to mimic the experience of energy communicated among people. We spoke with A. Eda Dikmen, an integral part of the Orta team who traveled to Los Angeles for the event.
How did you come upon the idea for the We Touch the Future five city event?
While working on different ideas of how to celebrate the 65th anniversary, we realized we do not simply wish to celebrate our past but also the future we are co-building. Surely, being the leading brand in the industry for 65 years, we have a very strong heritage that we are proud of, and this, by itself, is something to celebrate. However we also are reflecting this in our present days and embracing a sustainable future. Orta aims to create a more robust denim ecosystem where ART (DESIGN) MEETS TECHNOLOGY MEETS ETHICS for new infinite possibilities of denim today and tomorrow. Hence, it makes perfect sense to be celebrating the days to come.
How did you come to work with Loop.ph? And how does their work fit with the Orta message?
Loop.ph is a London based spatial laboratory experimenting across the fields of design, architecture and sciences. The amazing, inspiring work they develop is a great fit for our energy theme. The laboratory delivers new creative practices, visionary experiences and environments that reach beyond boundaries, allowing visitors to dream and re-imagine new visions for our future. The art they deliver enables visitors to explore social and environmental impact of emerging futures.
Tell us a bit about what people missed at the LA exhibition:
The artwork is purely about experience, interaction and life. It delivers Orta's handprint mission on an experimental platform, focusing on energy mainly, showing the vision we hold going beyond sustainability to help restore our planet's and our own personal lives. The installation is a fabric architecture piece, in form of a flowing, curvilinear, ephemeral space. It will demonstrate how textiles and denim minimize stress and distribute forces into an energetic equilibrium to form a minimal surface using minimum amount of materials and energy. Visitors were invited to step inside a haven of calm and have the rare opportunity to experience and interact with the piece.
Do you see a future where denim manufacturing is actually a truly sustainable process?
Of course. At Orta, sustainability is "business as usual.” We are keeping this philosophy at the core of all our activities and committed to produce the most technological and ethical denim on the planet. In this era of constant change, Orta's handprint will transform denim manufacturing at the intersection of where people, planet and purpose cooperate. People enable change and denim touches everyone, it has always been the uniform of change. A recent study showed that the fashion industry employs more than 300M people world wide. This alone is showing the potential we have, once we are keen to change things. Moreover, today's customer easily reaches information, is getting more and more equipped with the information we provide them and they are increasingly aware of the challenges of sustainability. This cultural shift is birthing a new consumer who wants meaningful connections to the brands they support. As globally-aware citizens living in a networked society, we must cooperate. To cooperate is to be responsive. Cooperation drives community. Cooperation drives sustainability.