Excelsior Milano, the luxury concept store of Coin Group opened in Milan in 2011, has inaugurated its second location in Verona, along the central Via Mazzini. Hosted inside a historic building once occupied by a movie theatre, the new store occupies 3,700 sq. meters across five floors after an overall redesign of the location according to a project by architects Aldo Cibic and Vincenzo De Cotiis.

Excelsior Milano a Verona is the result of a collaboration with the Galli family, owner of the Folli Follie boutiques of Verona, Mantova, Brescia, Bologna and Riccione, recognised as must-go shopping locations.

The multifunction and multipurpose store hosts menswear (Aspesi, Arc'teryx, Church's, Golden Goose, Nike, Slowear), womenswear (Balenciaga, Brunello Cuccinelli, Burberry, Givenchy, Prada, Marni, Miu Miu), contemporary fashion (Balmain, Kenzo, Kitsuné, Kolor, Sacai, Tee, Thyskens Theory), and a “Eat’s Store”, a food hall aimed at satisfying most demanding gourmet experts.