By hosting a whirlwind of blue-minded events aimed at denim trade insiders, fans and consumers, Amsterdam is preparing to become a pulsating denim capital for a few days next week.
Opening the long series of happenings will be the first “Ever Evolving” Talks by Calik Denim, a brand new initiative which reflects this denim mill’s desire to inspire and support the denim and fashion industry about key topics such as innovation, sustainability and future evolution. It will take place on October 23, on the eve of Kingpins Amsterdam, at the Theater Amsterdam. Keynote speakers will be Ryan Gellert, general manager EMEA, Patagonia; Ken Segall, former creative director of Apple and bestselling author; and Matthew Williams, founder of the streetwear brand Alyx.
From October 27 until October 28, Amsterdam Denim Days will attract thousands of denim lovers from all over the globe–from brands and makers to enthusiasts and addicts–all united by their love for indigo. There will be talks about innovation, education and sustainability and celebrations of all things jeanswear-related. Denim Days will take place at Westergasfabriek and feature denim brands, seminars, expos and vintage treasure hunting along with music, food and drinks and workshops, among other attractions.
Some of the participants include Advance Denim, Amsterdenim, Atelier Reservé, Alfredo Gonzales X Textielfabrique, Bossa, Chikiri, Concrete Matters, Denim Privé, Indi Kids, Kings of Indigo, Naveena, NDL, Nudie Jeans, Orta Anadolu, Red Wing, Snake & Dagger, Tenue de Nîmes and The Vintage Showroom.
Also part of the initiative will be Blue Handed, Babyface, Blue Rebel, CKX Studio, Mini.Lab, Selvage.Lab, Denim.Lab, Benzak Design & Development, Rally Raiders, If Denim & Blue Days Footwear, Let the Story Begin, Creative-Berto, Indigo People and Denimcratic LLC, Amsterdam & Co Upcycle Studio, Big Blue Coloring Picture, Boro Mini, Curated Store by HTNK, Denimrepair.com and Dutch Heroes, among others.
Big Blue Denim Market, for instance, will host some of the best denim dealers from all over the world who will offer both vintage and new pieces of all sizes–from adults to babies. In addition, a collaboration between Amsterdam & Co and Bas Kosters with a group of Jean School students for a unique Upcycling Studio project will be spotlighted.
Various denim workshops will also take place. Among them the Alfredo Gonzales sock brand will team up with Textielfabrique for an indigo dye workshop. And anyone will be able to produce his or her own denim art piece with the 19th century photographic printing process cyanotype, also known as blueprint, at CKX studio.
At the Denimremade workshop, Turkish artist Deniz Sağdıç will create artworks on-the-spot by using Bossa’s old garments.
Japanese Denim, Craft Beer and Sake will blend together within the Chikiri-NSWear colab debuting in Europe at ADD.
Anyone can can get his own denim repaired or customized by denim artist Michael Lundin at Nudie Jeans’ Re-Use Pop-up and an on-the-spot repair station.
Also participating will be Ruedi Karrer (aka @swissjeansfreak). He has been collecting jeans since he got his first pair in 1973: a donation he had to share with his brothers at first. Now he owns over 14,000 denim items and selected a number of iconic pieces to showcase during Amsterdam Denim Days.
Tenue de Nîmes showcases its latest 10th Anniversary release with Momotaro Japan, as well as its special “Blue Propaganda” Denim Days tee in collaboration with Office of Information.
Finally, Dutch brand Amsterdenim has worked together with singer and songwriter Douwe Bob for his new album merchandise. Visitors will be able to win a signed and limited edition denim canvas reproducing his new album cover. The musician will also make an appearance at Amsterdenim’s booth on Saturday, October 27 at 1:00 pm.
A number of inspirational talks and presentations by denim industry experts are scheduled for Saturday 27 and Sunday 28 at Denim Days Festival. They will focus on personal visions of denim experts on innovation and sustainability:
Saturday October 27
13:00 – 13:30 Amy Leverton, founder, Denim Dudes
“Denim Dudettes in a Dudes World”
14:00 – 14:30 Jason Denham, founder and chief creative officer, Denham the Jeanmaker
“10 Years of Denham the Jeanmaker”
15:00 – 15:30 Sevgin Sicim, global sourcing/denim fabric manager, C&A
Eva van der Brugge, innovation manager, Fashion For Good
“What did it take to take to make the first circular jeans?”
A collaboration between C&A, its suppliers and Fashion For Good
16:00 – 16:30 Tony Tonnaer, “King of Inspiration” and founder, Kings Of Indigo
“Low Impact Denim”
Sunday October 28
14:00 – 14:30 Celia Geraedts,
“A blue handed trip through the world of indigo & sustainable small batch production”
15:00 – 15:30 Bert van Son, CEO/owner, Mud Jeans
“Lease a Jeans – Circular Economy”
16:00 – 16:30 Dennis Teeuw, founder/owner, Designstudio Planq
“From Old Denim to Interior Design”