Calik organized its second edition of its “Great Minds Think Alike” initiative in collaboration with Italian laundry Elleti in Verona. The event was a follow-up of the first edition of the workshop held in LA in March 2016.
For this Italian meeting the Turkish specialized denim manufacturer has gathered about 100 insiders including jeans designers, product experts and denim specialists, mostly from the Italian and Northern European markets. Calik presented them a unique 200 garment selection of jeans all made with the s/s 2018 Calik D’Enaissance denim collection and treated with Elleti’s newest developments. Most innovative treatments include eco-friendly finishings such as, for instance, Ice-Blast, e-Flow and nano-bubble treatments, all aimed at saving water, energy and chemical consumption, while preserving workers’ conditions, and reducing emissions and waste.
“The denim market is very different from any other textile segment,” commented Hamit Yenici, general manager at Calik Denim. “This fabric is always changing – from the weaving phase to treating up to when consumers are wearing them. This fabric would not be as it is if so many different players were not involved: the yarn manufacturer, the weaver, the finisher, the launderer, the brand that creates most different styles and the consumers who personalize jeans by wearing them.” And continues: “We are a family and we want to continue collaborating and creating such products. On this occasion we presented our partnership with Elleti who can help us create always less harmful jeans.”
Luigi Lovato, owner of Elleti, added: “We want to be able to reach one goal: treating a pair of jeans with a maximum of one glass of water. We are still far away from our goal, but that’s where we are heading and constantly bettering. All this can be achieved by collaborating with the right partners.”
Calik Denim has a productive capacity of 42 million meters of denim per year and wants to reach about 60 million meters by 2020. They closed 2015 registering USD200 million sales and want to reach USD250 million by 2020.
“The denim market is very different from any other textile segment”
Elleti is a specialized laundry and garment dyer that was founded in 1985. Since 2011 they started developing new treatments focused on sustainability also upon request from their Northern European most eco-sensitive customers. Their yearly productive capacity is about 1.5 million garments. They also own productive facilities in Tunisia and three ready garment facilities in Romania. The whole group registers yearly sales of €60 million.