International retail trade fair Euroshop has announced a new show segmentation for its upcoming edition in 2017 that puts its focus on an easier orientation for visitors. Thus, the four segments EuroConcept, EuroSales, EuroExpo and EuroCIS from prior editions will be replaced by seven “experience dimensions”, as the event puts it: Pop marketing (Halls 1, 3), Expo & Event marketing (Halls 4, 5), Retail technology (Halls 6, 7a), Lighting (Halls 9, 10), Visual merchandising (Hall 11), Shop fitting and store design (Halls 12-14) and Food tech & Energy management (Halls 15-17).

Besides the new structure, Euroshop’s next edition’s special feature will be the North American Pavilion, which will provide tools for companies to enter or to expand their business in the overseas marketplace. It is organized by Messe Düsseldorf North America.

The forthcoming Euroshop will be held from March 5-9, 2017 at the fairgrounds in Düsseldorf, Germany. Deadline for exhibitor applications is April 1, 2016.