The Italian sportswear brand Etiqueta Negra Polo & Sportswear will open its first Swiss flagship store in Zurich on April 7, 2014. The store was inaugurated to a selected audience yesterday, April 3.

The 72-sqm boutique is based in Weggengasse 3, in the heart of the city, in a 13th century building. Wooden beams and columns characterize the sophisticated-chic location, all in line with the brand’s own image.

The new store continues to present two of the main themes that inspire the brand, such as the polo sport and classic car races, and offers men’s, womenswear and accessories.

Etiqueta Negra Polo & Sportswear is a brand produces and distributed by Indas Srl from Medolago (BG).