The international fashion brand Esprit has partnered up with animal rights organization People for Ethical Treatment of Animals (PETA) to introduce PETA approved vegan hangtags to mark Esprit's vegan shoe styles.

Since July 2014, PETA approved vegan models are available at selected Esprit retail stores in Europe and at their e-shop. The collection consists of PETA approved vegan trainers, made from eco-friendly faux leather and canvas. "We are happy about the opportunity to work with PETA on more transparency in textile labelling and thus better inform our conscious consumers," states global business manager shoes, Martin Krist, Esprit.

In 2013, Esprit was awarded by PETA Germany with the PETA Vegan Fashion Award and will continue to extend its vegan program for the future.