Energie is ready for a relaunch by offering a complete urban minded total look that will debut via social networks. The casualwear brand is launching its new social project #onthemove born in the streets of London, Milan and Paris. Aim of the project is to bring back to life the brand by making it express its most modern and urban identity.

Protagonists of the new multimedia campaign are three Urban Inside jacket models of the f/w 2015/16 collection and three non-conventional testimonials according to a most recent trend (click here to read our recent feature on the new breed of brand ambassadors).

The viral project is based on three distinct video-stories. One story presents London through the eyes of Individualism, an art association founded by brothers Aaron and Reuben Christian, who took care of the styling and video making and started posting their shots from London on 14 September.

Another video focuses on Milan and is filmed by Marco Ferrero (alias @Iconize), a renowned Italian art director. He shot and produced the video by filming the streets of Milan riding a red Vespa scooter, a symbol of Italian lifestyle worldwide. This second video will be featured via social networks from 23 September. The third video will be broadcasted from 6 October and will present Paris interpreted by eclectic multimedia artist Thomas LeGrand.