Emu Australia presents its new orientation “Ever Natural” to celebrate its 20th anniversary, next year.

The new Fall/Winter 2014 collection is refined and consists of footwear and apparel. The new creative orientation is based on nature, comfort, innovation, the boundless and the enduring. The new concept was created in cooperation with the American-based branding and design agency Cinco.

Three new lines have been designed inspired by the city, beach and meadow. Paul Neate, managing director, comments:  “With this collection we extend our expertise in terms of sheepskin processing. We are betting on premium leather and combining it with newly developed heels and other feminine elements to offer a complete Head-to-Toe-look.”

The line “Emu Elements” presents comfort and luxury. The new line includes styles with soft sheepskin, fusing fashion with function. Ever Natural will also be found with the extension of the apparel and accessories lines. Every item has a new interpretation such as the iconic boot “Stinger” which has a 30% lighter outsole, smaller profile and a more flexible fitting.

The new collections will be presented at Fashion Footwear Association of NY and Bread&Butter Berlin. The reinterpreted footwear line will be available in 20 different colours consistent with the 20th anniversary in fall 2014.