Skateboarding-rooted label Element has launched a new range of tees featuring images of French director and photographer Fred Mortagne –better known as French Fred. He will join the Element Advocate Program, through which the brand offers young street artists a platform to get visibility.

The T-shirts motifs are all related to skateboarding: black and white shots of skates or skaters from unusual perspectives. French Fred has already collaborated with other names like Converse or skate’s label The Devil’s Toy.