Skateboarding and active lifestyle brand Element has opened its first store in Germany. Located in the northern harbor city of Hamburg on the first floor of the Alstertal Einkaufszentrum at Kritenarg 4, the shop is well situated among an area of many influential high-street urbanwear brands. Storeowner Arne Pelz designed the shopping experience to be reflective of the brand while offering its wide range of men, women and boy’s clothing as well as a selection of shoes and RVCA apparel.

The General Manager of Element Europe expressed his contentment with the new space, stating: “Germany is a particularly strong market for us; partner stores were long overdue. However, we wanted to wait for the right location and partnership. We work tirelessly to translate a lifestyle into a strong collection of clothing, shoes, accessories and hard goods and we want our stores to represent that, as well. The Hamburg store certainly does.”