Electric has announced Alexis Maillet as new European Marketing Manager of the brand. Based in the main EMEA office in Anglet, France, Maillet will report directly to Anthony Cazottes, Electric’s General Manager in Europe.
Alexis Maillet brings more than 12 years of experience in marketing with a focus on the international action sports business. Most recently, he was Marketing Manager EMEA at Fox and prior to that he spent over 8 years at DC shoes where he held several roles in the European Sales and Marketing Department before being promoted to European Marketing Manager Snow and Action Sports in 2010.