The Spanish footwear brand El Naturalista has just opened its first flagship store in Paris.

This 50 sq. meter store has opened in 129 rue Faubourg Saint Antoine, which is located on the high street of the Bastille area of the French capital. The store resembles a wooden cube aimed at exploring all five senses. Natural materials and elements, and warm and comfy lights and decors characterize this store also reflecting the brand’s own personality focused on tradition, technology and innovation melted in footwear collections made with natural, recycled and to-be-recycled materials.

El Naturalista was born in Spain in 2003 as a brand with a strong social and environmental eco-conscious identity. Throughout these 11 years it donated more than €800,000 for cooperation projects through their own foundation.

El Naturalista exports more than 90% of its sales and sells to over 45 countries (most recently they also entered Southern America, Mexico, Columbia and Chile). They are selling through 3,000 multibrand stores worldwide and since 2007 they also operate through their own online store that represents 4% of their sales and continues to register growth.

In 2013 they opened a new subsidiary in the US through which they could operate better and on a more stable basis in this market area.