Eastpak has released a totally customized travel guide. Clients are invited to make their own personal travel guide, free of charge, and available exclusively at La Rinascente's Design Supermarket in Milan from November 7 until Christmas.

Participants select a destination and Eastpak responds with activity suggestions, creating an interactive project; a travel guide designed according to the user's needs. Passengers choose their departure in real time, decide on the destination and preferred itineraries, interact with different graphics and layout, and complete the file with personal data and photographs. The complete personal document, which comes with a customizable cover, is then sent directly to the client’s home.

The new project coincides with the brand’s spring/summer 2013 collection, which consists of four lines of spacious and comfortable trolley bags under the names of Street Playground, Prep Modern, Urban and Natural Active.