Hollywood actress Eva Mendes joined Reebok and the Reetoners, seven inspirational women from around the world, to kick off the EasyTone s/s 2011 collection. Mendes will also be Reebok’s new ambassador for the launch of EasyTone apparel, Reebok’s first toning apparel that features stylish tops and bottoms which are designed to help tone key muscles as a part of a healthy fitness lifestyle. “Eva Mendes fits perfectly with Reebok and EasyTone – she’s fun, inspirational, committed to fitness, and a style icon to women around the world,” Uli Becker, President of Reebok International, said.