Following the success of their first 'Buy A Shoe, Plant a Tree' pop-up store in Paris last year, Etnies will now showcase the full selection of their 'BASPAT' collection at their Boxpark store, London.

With this opening Etnies wants to expand environmental initiative of its Buy a Shoe, Plant a Tree project to help reverse Brazil’s deforestation. The brand will support planting 100,000 trees within the Atlantic Rainforests state of Sao Paulo throughout 2012. The reforestation program plants a tree for every purchase of etnies Jameson 2 and Jameson 2 Eco shoes.