The Armani Group has opened a new Emporio Armani store and Emporio Armani Caffè in Vietnam. The openings mark the company’s first entry in the Indochina region (Vietnam, Laos, Cambodia).

Located at Vincom Center on Dong Khoi Street, Ho Chi Minh City, the store occupies 215 sq. meters and dominates Vincom’s façade, which features a large backlit Emporio Armani logo. The ceiling is in light marmorino, while flooring consists of bright, glossy stone, giving the location a striking, glamorous appearance. A big screen showing images of the current collections also dominates the entrance space, while a large backlit advertising image takes over the external façade. A sliding door connects the store to the two-story Emporio Armani Caffè, which is the first of its kind to open in Asia Pacific, bringing the social and relaxed Armani dining experience to the region.

The new store design embodies the modern, casual lifestyle that Emporio Armani represents. The boutique offers the complete Emporio Armani lifestyle collections for men and women, including formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewelry collections. For the first time, Vietnamese fashion fans will be able to buy the latest Emporio Armani and Armani Jeans collections in their own country.

“I am genuinely excited about opening up Emporio Armani in Vietnam,” said Armani. “It is an incredibly vibrant and fascinating country and I believe the young people there, especially in Ho Chi Minh City, are ready to embrace the fashionable look of the collection. I love the energy of the place and feel that Emporio Armani will find a natural home there.”