Ed Westwick and French model Sabrina Nait have been unveiled as the new faces of Swiss brand Phillip Plein’s fall/winter 2012/2013 campaign, which was shot by iconic photographer Terry Richardson.

Youth, vitality and luxury dominate Richardson’s five part series, dedicated to the upcoming collection entitled “Unleash the Beast” and inspired by the wild animal kingdom as well as the desire to liberate the inner beast and finding the freedom to be yourself.

Designer Philipp Plein developed the campaign in close cooperation with Richardson and realized the shooting at Milk Studio in New York City. Richardson is scheduled to stay on for next season’s campaign as well.