US company Marc Ecko Enterprises (MEE), known for brands Ecko and Ecko Red, is preparing to focus more closely on the European markets.

In January 2005, it will launch a daughter company, Jerz GmbH in Munich, Germany. Dirty Jerz’s CEO will be Sascha Kautschitsch, the former European sales manager of streetwear company Aem’kei.

MEE‘s partnerships with the distributors JMS and Made In will be terminated at the end of 2004. Afterward, Dirty Jerz will deal with all of Ecko‘s brands (Ecko Red, G-Unit and Zoo York). In addition, the men’s fashion brand Marc Ecko Collection will be launched in Europe next year.

Orders for s/s 2005 will continue to be filled by the importers. Dirty Jerz will start filling them with the a/w 2005 collections. So far, Dirty Jerz is slated to handle the following European markets: Germany, Austria, Switzerland, The Netherlands, Denmark, Sweden, Norway and Finland.

– Sabine Kühnl, German Bureau Chief