For its first appearance at Berlin Fashion Week, eBay will present its fashion expertise to an international audience. The global online marketplace hosts around 30 brand manufacturers and major retailers who run their own brand stores in the fashion category on German eBay. Leonie Bechtoldt, spokeswoman for eBay, says: “By participating, we emphasize the central importance of fashion on the eBay marketplace.”

When the Mercedes-Benz Fashion Week opens its doors on January 18th in Berlin, eBay will offer a Relax Lounge with back massages and tablet computers with access to eBay's fashion section in an effort to have guests relax, browse and shop any time between 9 am and 9 pm.

eBay's deal hunter blog has also organized a Street Style Contest which will give the best-dressed visitors a chance to win a trip to the London Fashion Weekend. Teamed with a photographer, eBay's deal hunters Jette and Kathrin capture the coolest looks of the day. Photos of the “Best Dressed People” will be published daily in the album on Deal Hunter's Facebook page.

Communications agency achtung! is responsible for the implementation of the project.