Ebay will be running a new online campaign entitled “Mein Mix” (My Mix) in Germany from from April 2 – May 25. At a later stage, a similar initiative that includes a blogger program featuring three female bloggers from across the globe will also be rolled out in the UK.

The bloggers Anda & Masha (New York) and Eleonora Carisi (Turin, Italy) represent the campaign's authentic new vs. vintage Ebay style and have chosen and styled the looks for the shootings themselves. Kathrin and Jette, who write for Ebay’s Dealhunter blog, will report on the campaign and its background information.

Swedish photographer Joel Rhodin did the shootings for the “Mein Mix” spring/summer 2012 look book.

Ebay Fashion Lookbook s/s 2012 (German)