Fashion brand 10Days, founded in 2007 with an original offer of 15 pieces in three colors, has grown into a label with 100 styles in six colors.The fall/winter 2012-13 collection is light, easy, casual and comfortable, due to the especially soft cotton used. Heavy knits, light silk and baby-fleece complete the line. The brave mix of material is softened by the use of muted colors in grey and rosé shades with the individual 10Days approach reflected in neon details.The garments are produced in Portugal and come at a retail price of €60-€90 for basics, €80-€150 for tops and bottoms and €180-€250 for blazers.