Hamburg fashion company Tom Tailor is now offering its retail partners the opportunity to access the entire range of products in the B2B shop via an app. The digital service offer is intended to increase the efficiency of the ordering process of the wholesale partners.

 

With the B2B app, retail customers can scan the barcodes of the respective article on the move and thus immediately see the stock level as well as the availability of sizes and colors in the B2B shop. Repeat orders are placed directly via the app.

B2B costumer app barcode scan
Photo: Tom Tailor
B2B costumer app barcode scan

"We tested the app together with our area managers. This test phase resulted in an intuitive offer for our wholesale partners that makes the process of ordering goods much faster and more efficient," explains Thomas Bretscher, Country Manager Germany of Tom Tailor Group.

 

The B2B app and Tom Tailor's digital product range will also be available on the B2B platform Fashion Cloud. In addition, the company will become part of the order area on the Fashion Cloud web platform from mid-February. This will allow customers to manage their inventory on their preferred platform.

 

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