In Corona times we have learned that at the moment nothing is permanent. What is valid today can look completely different tomorrow. What was only recommended yesterday is already mandatory today. And uncertainty and unpredictability have become factors that we have to come to terms with for the time being, for better or worse.

Despite the slow opening of the retail trade in some European countries, normality is far from being restored. Highly frequented pedestrian zones are not to be expected to be busy in the coming weeks. This makes it all the more important to look for additional distribution channels. You can read here and here how important it is for smaller retailers to build up an online presence.



The Paris concept store La Garçonnière, for example, has only been offering gift vouchers in its e-shop since the beginning of the Corona crisis. Those who buy the voucher can redeem it as soon as the store is open again and receive an additional 20% discount on the goods. A simple idea with which you can't save the whole shop from the crisis, of course, but which nevertheless brings money into the cash registers. You can read more about it here.

An employee in the shop sews a bag
Photo: Roland Tännler
An employee in the shop sews a bag
And Freitag is now showing how you can design a bag from the comfort of your own home. The Swiss company has just put its Sweat-yourself-shop online. Callers can "dial in" to the micro manufactory in Zurich via video call and assemble the individual parts of their personal shopper to their taste. They can get help from the workshop workers in the Freitag Sweat-yourself-shop in downtown Zurich. The customized bag is then delivered to the customer’s home after about two to three weeks.
Freitag shoppers
Photo: Oliver Nanzig
Freitag shoppers
These are merely two great examples: The future will show what innovative ideas brands and retailers will come up with to get their products to their customers.


READ ALSO:

"In a string of bad events"

Retail

Paris retail: "In a string of bad events"

Read more →
'When your doors are forced closed, online is the only way into your business"

E-Commerce

'When your doors are forced closed, online is the only way into your business'

Read more →
Can digital marketplaces save retailers in COVID-19 times?

E-Commerce

Can digital marketplaces save retailers in COVID-19 times?

Read more →
What can the apparel industry do during the Corona crisis?

Guest Comment

What can the apparel industry do during the Corona crisis?

Read more →